TikTok trends 2026: Tracking the latest TikTok trends as they emerge
Buzz from Shooglebox helps brands and organisations quickly spot and explore TikTok trends as they start to take off.
The Buzz service flags, explains and tracks more than 100 new trends and talking points every month – three weeks on average before they hit peak interest. Get in touch to find out how Buzz could help your business in 2026.​
Here's a few of the big trends that Buzz customers have been among the first to discover.
TikTok trends February 2026:
Pickle dip: One of the viral TikTok food trends this month is cream cheese and yoghurt dip with finely chopped dill pickles – Buzz has tracked the trend from when it took off as a Super Bowl snack in America to the people now trying it in other countries including the UK
Primadonna Girl: Glow-up trend comparing an old photo of how you looked in the past and a photo of you today – Jutta Leerdam and other athletes from the Winter Olympics have been posting versions
Turning myself into a Bebot: BeautyTok trend where people are doing makeup in the style of an early-2000s "Filipina baddie" and posting transition videos to show off the look
Wide Awake challenge: Singers like Raymond Salgado getting millions of views on TikToks harmonising with the bridge of Wide Awake by Katy Perry
"The worst thing she can say is no": Funny TikToks quoting all kinds of viral internet memes and pop culture moments
TikTok trends January 2026:
Going analogue: The concept of "going analogue" is one of the biggest trends that spread across TikTok at the start of the year as more and more people said they wanted to reduce their screen time and take up "offline" hobbies
Owl impressions: Thousands of people imagining how an owl would hoot if it was from a particular country or city, or if it was a celebrity or fictional character
Weetabix dunkables: Courtney Cook fans are "obsessed" with her chocolate-dipped Weetabix where you coat Weetabix in chocolate to dip in milk as a breakfast or snack
Japanese cheesecake: Viral no-bake dessert hack from Japan where you place biscuits inside a tub of Greek yoghurt
"Dr Pepper baby is good and nice": Content creator Romeo Bingham's catchy idea for a Dr Pepper advert theme song has been turned into a TV advert after going viral on TikTok
Skeleton banging shield: One of the first big memes of 2026 representing all kinds of chaotic and overwhelming scenarios
TikTok trends December 2025:
"So come on Superman, say your stupid line": Millions of TikToks on trend joking about things you say too much or hear other people say
"In your 20s": Sharing advice for navigating your 20s – or other important moments in life
Courtney Cook's sweet potato and cheese: American teacher is growing a huge following on TikTok for the videos she posts about her lunches and snacks – including this baked sweet potato stuffed with cheese
"Madame Morrible, MM. Flip it around, Wicked Witch!": Memes inspired by Wicked actress Michelle Yeoh talking in interviews about her character being the true wicked witch
Turn The Lights Off: Using a clip of actor Jon Hamm in a nightclub in TikToks showing moments you want to savour
TikTok trends November 2025:
What will be playing in my last seven minutes: Memes, shows and clips you love so much that they will always stay with you
Fakeaway doner kebabs: Viral hack for making a doner kebab meat by rolling seasoned minced meat between sheets of greaseproof paper
"It's got Wabi Sabi": Sound from King of the Hill sitcom being used in TikToks celebrating physical imperfections and personality quirks
"When I genuinely reach flow state": Times when you're completely locked in and focused on something with no distractions
Trying to rhyme for as long as I can: Challenge to spontaneously create a series of rhymes in a long overly dramatic monologue
Immersive interactive warm-ups: Workout videos like this one where you repeat a sequence of movements as they flash up on screen along with matching video clips
TikTok trends October 2025:
What's Up? x Beez in the Trap: Lipsync trend to a mashup of What's Up? by 4 Non Blondes and Beez in the Trap by Nicki Minaj – including a huge number of celebrities
Lying challenge: Working out whether your partner is telling the truth about an item they're holding behind a divider
Group 7: TikTok's full of references to the elite "Group 7" – inspired by an experiment by independent singer Sophia James to promote a new song
"Going back to Honolulu": Kid Cudi's 2008 song Maui Wowie being used in viral trend where people hang from lampposts and street signs
Spooky movie night shopping: Halloween version of blind reaction shopping trend deciding what drinks and snacks to buy
"The lion doesn't concern itself with ...": Tongue-in-cheek trend about not being bothered about your habits, quirks or other random things
TikTok trends September 2025:
"Rare aesthetic": Tapping into childhood nostalgia with video compilations of universal experiences growing up
"-aholic": Play-on-words trend showing things you're addicted to and always doing
Sugar On My Tongue: New Tyler, The Creator song has been used in millions of TikToks including a viral trend lipsyncing and licking your teeth
When Did You Get Hot?: Before-and-after transition TikToks to one of the many trending songs from Sabrina Carpenter's latest album
RaptureTok: People joking about September 23 being Rapture Day – when a South African pastor predicted that Jesus Christ would descend and take all Christians to Heaven, leaving non-believers on Earth to face the Tribulation
"Unfortunately I do love": Trend listing things you can't help but love
"They look at me like I don't know ball ... I know ball": TikToks about people underestimating your skills or knowledge of things you excel at
