TikTok trends 2026: Tracking the latest TikTok trends as they emerge
Buzz from Shooglebox helps brands and organisations quickly spot and explore TikTok trends as they start to take off.
The Buzz service flags, explains and tracks more than 100 new trends and talking points every month – three weeks on average before they hit peak interest.
Get in touch to find out how Buzz could help your business in 2026.
Here's a few of the big trends that Buzz customers have been among the first to discover.
TikTok trends May 2026:
Dot Cakes: A bakery in New York has gone viral with their cake cups topped with buttercream frosting and rainbow sprinkles
Food Jutsu: Making food and drink magically appear using ninja hand gestures inspired by the Japanese anime series Naruto
"Melissa, I'm drunk and outside!": Viral AI-generated song which thousands of TikTokers are using over clips of themselves drinking, being out in the sun or just having a good time
"That's my why": TikToks where people joke about the perks of their relationships and friendships, or the reasons they love something so much
"Wow, ok": Challenge where you take it in turns with someone to say a short phrase in different tones of voice
The saxophones are getting louder: Sax solo sound from Boyz n the Hood for situations where something bad is about to happen
TikTok trends April 2026:
Everything Hallelujah: Thousands of people across TikTok and social media have been using this Justin Bieber song to post about things they love and are grateful for
My top 5 horror movies: TikToks listing your real-life horror stories and things you dislike – see more about how brands have jumped on the trend in this Shooglebox blog
Pringles chocolate block: Hundreds of people trying this viral sweet and salty snack made by pouring melted chocolate into a can of Pringles
Whatever he can't pronounce he has to buy: Shopping challenge where women see if their boyfriends or husbands know how to pronounce the names of beauty brands in shops like Sephora
"Oh ok because": Funny wordplay trend where you split a word, phrase or brand name into parts to make a sentence – like "sub had a way" for Subway and "doctor had a pepper" in a viral TikTok about Dr Pepper
TikTok trends March 2026:
"Follow that tune": Livestreamer Gymskin has taken TikTok by storm with thousands of people using his "Follow that tune" sound – from a viral clip where he heard Into The Groove by Madonna and started doing his signature "dropping the shoulder" move
Mini Egg crunch cake: Viral recipe for chocolate cake topped with layers of chocolate ganache, chocolate cornflakes and Mini Eggs – see more about how the trend took off in this Shooglebox blog post
Bridgerton dance: Fans say Hyacinth's dance to a classical rendition of 360 by Charli XCX is their new "physical stim" and they "literally can't stop" doing it everywhere they go
"What were you like in the 90s?": Hundreds of celebrities and brands sharing throwback photos of how they looked in the 1990s
Switching AirPods: Fit check trend where you accidentally swap AirPods with someone and the music you hear matches their outfit – like this video from TikToker Benji Krol
"I just hit the jackpot": Viral rap by anime rapper GameboyJones being used in all sorts of memes and edits celebrating small wins
Scuba: Dance craze to the song Scuba Juke where you hold your nose with one hand and wave your free arm back and forth
"But where?": Flying to another country for one of their local specialities or something they're famous for
TikTok trends February 2026:
Pickle dip: One of the viral TikTok food trends this month is cream cheese and yoghurt dip with finely chopped dill pickles – Buzz has tracked the trend from when it took off as a Super Bowl snack in America to the people now trying it in other countries including the UK
Primadonna Girl: Glow-up trend comparing an old photo of how you looked in the past and a photo of you today – Jutta Leerdam and other athletes from the Winter Olympics have been posting versions
Turning myself into a Bebot: BeautyTok trend where people are doing makeup in the style of an early-2000s "Filipina baddie" and posting transition videos to show off the look
Wide Awake challenge: Singers like Raymond Salgado getting millions of views on TikToks harmonising with the bridge of Wide Awake by Katy Perry
"The worst thing she can say is no": Funny TikToks quoting all kinds of viral internet memes and pop culture moments
TikTok trends January 2026:
Going analogue: The concept of "going analogue" is one of the biggest trends that spread across TikTok at the start of the year as more and more people said they wanted to reduce their screen time and take up "offline" hobbies
Owl impressions: Thousands of people imagining how an owl would hoot if it was from a particular country or city, or if it was a celebrity or fictional character
Weetabix dunkables: Courtney Cook fans are "obsessed" with her chocolate-dipped Weetabix where you coat Weetabix in chocolate to dip in milk as a breakfast or snack
Japanese cheesecake: Viral no-bake dessert hack from Japan where you place biscuits inside a tub of Greek yoghurt
"Dr Pepper baby is good and nice": Content creator Romeo Bingham's catchy idea for a Dr Pepper advert theme song has been turned into a TV advert after going viral on TikTok
Skeleton banging shield: One of the first big memes of 2026 representing all kinds of chaotic and overwhelming scenarios
TikTok trends December 2025:
"So come on Superman, say your stupid line": Millions of TikToks on trend joking about things you say too much or hear other people say
"In your 20s": Sharing advice for navigating your 20s – or other important moments in life
Courtney Cook's sweet potato and cheese: American teacher has grown a huge following on TikTok for the videos she posts about her lunches and snacks – including her baked sweet potato stuffed with cheese
"Madame Morrible, MM. Flip it around, Wicked Witch!": Memes inspired by Wicked actress Michelle Yeoh talking in interviews about her character being the true wicked witch
Turn The Lights Off: Using a clip of actor Jon Hamm in a nightclub in TikToks showing moments you want to savour
