TikTok trends 2024: Tracking the latest TikTok trends as they emerge
Buzz from Shooglebox helps brands and organisations quickly spot and explore TikTok trends as they start to take off.
The Buzz service flags, explains and tracks more than 100 new trends every month – three weeks on average before they hit peak interest. Get in touch to find out how Buzz could help your business in 2024.
Here's a few of the big trends that Buzz customers have been among the first to discover.
TikTok trends July 2024:
Brat summer: Hype around Charli XCX's Brat album inspires one of the summer's biggest trends, with people embracing its vivid artwork and the bold and carefree "Brat" attitude and dancing to songs like Apple
"Boots and a slick back bun": Thousands of creators, brands and celebrities recreating a viral video of friends singing about their outfits
911 Emergency: TikToks where you model a series of outfits while walking on the spot to "Emergency, emergency, paging Dr Beat"
Egg flights: Boiled eggs lined up in a row with different toppings – some people say they're stuck on "egg flight TikTok" after seeing so many recipes
Warped World: Creators and brands using the Warped World effect on their fingers to say "no" in response to someone's question
Crawly Wizard: TikTok prankster Crawly gets billions of views on videos running round shops and other public places in Warsaw as a gnome – inspiring other creators and brands to dress up as their own characters and to create lore around a Gnomes vs Knights war
"I'm Mark ... and I'm Spencer": M&S campaign with Mark Wright and Spencer Matthews sparks fun reactive challenge for other brands – find out more in this Shooglebox blog
TikTok trends June 2024:
"Is somebody gonna match my freak?": Tinashe's song Nasty has been all over TikTok this month, soundtracking a cheeky dance craze and posts revealing people's weird interests or personality traits
"I hope they play ...": A person is filmed saying they want to hear a song from their favourite artist ... before the camera cuts to show them at someone else's concert or totally different event like a sports game
Band4Band: Lipsync and outfit switch trend to new song from Central Cee and Lil Baby, where people change from "posh" to "charva" clothes to contrast the rappers' British and American accents
AI time travellers: Using Dream Machine by Luma AI to make eye-catching "time travel" videos stopping famous memes and old Vines from happening
Cracking latte: Viral drinks trend where you coat a plastic cup in chocolate which cracks when you squeeze the sides – people are loving how "satisfying" the cracking sound is with many incorporating ASMR
"Spectacular, give me 14 of them right now": A man's viral reaction to some sweet potato and egg pancakes takes off as a trending sound and CapCut template for showing things you can't get enough of
"The Tyla Dance": Nearly two million videos recreating a dance routine by Tyla to Pop Like This Pt 2 by CPK Shawn, with Charli D'Amelio's version getting 140m views and 18m likes
TikTok trends May 2024:
Who wants to go to the Four Seasons Orlando?" "Me!": Thousands of TikTokers making funny memes, edits and parodies inspired by a viral video of a baby getting excited about a family trip to Orlando
"I'm looking for a man in finance": DJs and music producers were quick to take up a TikToker's challenge to make a song about her ideal man – even David Guetta has released a version
Hands in: Pet challenge where a couple put their hands out in front of their dog or cat to see whether they join in and put their paw on top
"I'm working late 'cause I'm a singer": Sabrina Carpenter's catchy song Espresso used by thousands of TikTok creators, fellow pop stars and brands in lipsync videos and memes
Smalltown Boy: Trend asking parents how they used to dance in the 1980s – a version by The Famileigh is now being used as a background video on Spotify when you open the song
Pistachio chocolate bar: Lots of hype around a pistachio chocolate bar from FIX Dessert Chocolatier in Dubai which foodie accounts are reviewing and recreating at home
TikTok trends April 2024:
Mishap marketing: Lots of brands and businesses picking up on a clever marketing tactic where video clips of accidents and mishaps are used to hook viewers before cutting to an unexpected sales message
"Pedro, Pedro, Pedro": Memes featuring and inspired by a dancing raccoon – soundtracked with a remix of Raffaella Carrà's song Pedro
Burning Love: Transition trend where you "teleport" from the airport departure lounge to your holiday destination by jumping over your camera
"I was over love, thought I'd had enough, then I found you": Lyric from Hell N Back by Bakar and Summer Walker being used in TikToks about favourite people and things
"This is my idea of a very nice day out": Huge number of big brands and small businesses making memes from a viral video Gary Barlow filmed in a vineyard to promote Gary Barlow Wines
Asoka make-up: Creators getting millions of views and likes on TikToks recreating Indian bridal make-up from Bollywood film Asoka
TikTok trends March 2024:
"Standing in a crowded room and I can't see your face": Thousands of TikTokers making funny lipsync and dance videos with relatives or friends to a sped-up version of Jess Glynne's Hold My Hand
Chick-fil-A girl: Gina from fast food chain Chick-fil-A has gone viral for her quirky facial expressions, inspiring a wave of memes and parody videos
Blue Monday: Two people have a video game-style mock fight while going back and forth on something they disagree about
Cookie croissants: Chocolate chip cookie and croissant combo sold at a bakery in Paris has gone viral and lots of people are recreating it at home
"Hello Sharks, I am asking for ...": TikTokers and brands are making mock pitches to the "Sharks" on the US version of Dragons' Den – sharing things they want and what the investors would get in return
The Way I Are: Millions of views and likes on dance videos to The Way I Are by Timbaland where one person slides in halfway through
"How to become ...": Brands have been quick to join in a daft photo carousel trend with the punchline "Why did you swipe?" after a first image offering to reveal an impossible "how to"
TikTok trends February 2024:
What You Won't Do For Love: TikTokers are getting a huge response to videos zooming in and out on foods, drinks and all sorts of random objects to the tune of What You Won't Do for Love by Bobby Caldwell
"You have been promoted! You are now one of my elite employees!": A clip from a comedy sketch by @mainlymannie is being used in memes about over-the-top ways of praising or being nice to someone
Sad hamster: Thousands of TikTok creators and brands using photo of a sad-looking hamster in memes about intimidating or upsetting scenarios
"All that work and what did it get me?": Lyric from the Glee version of Rose's Turn shows things you regret putting time and effort into
Look After You: More than half a million TikToks using this sped-up version of The Fray's Look After You as part of throwback trend comparing current photos of people or pets with older photos from their younger years
"Save the other half for later": A fun trend showing creative ways of displaying the uneaten half of something you're planning to finish later is brightening up lots of people's For You Pages – like this half a sandwich video
TikTok trends January 2024:
"We're/I'm ... Of course ...": Hugely popular trend where people poke fun at stereotypical behaviours of groups or teams they belong to – including brands like Ryanair, Red Bull and the BBC and celebrities like Kim Kardashian, Ed Sheeran and Kristin Chenoweth
Shiba Inu dancing: CapCut template of a Shiba Inu dog bopping its head to Run Away by Sunstroke Project is being used by TikTokers to joke about situations where they're confused or distracted – or to show what makes them happy enough to bop their head
Saltburn: Lots of buzz around the new thriller Saltburn – especially Murder on the Dancefloor scene which people are recreating including Sophie Ellis-Bextor herself on New Year's Eve
Mob Wife Aesthetic: Some TikTokers are saying goodbye to 2023's minimalist "clean girl" aesthetic and embracing a "mob wife" aesthetic based around wearing heavy make-up, fur coats and flashy jewellery – like the wives of gangsters in mafia films
Flying Dutchman burgers: The onion-wrapped Flying Dutchman burger from US food chain In-N-Out is really popular with people sharing reviews or trying to recreate it at home
"I think I like this little life": Cordelia O'Driscoll's song Little Life has been dominating many TikTokers' For You Pages and people are now parodying it by singing it in funny ways – often breaking out into the song in front of someone who doesn't know the trend
Somethin' Stupid: Frank and Nancy Sinatra song inspires new trend where people share embarrassing things they accidentally say to ruin a moment
"This is not a banger, and I know a banger": Sound from an old YouTube video from Wayne County Lyfe ranting about Monster Mash resurfaces on TikTok with people using it to share opinions on a range of different things
Toothless dancing: Animation inspired by How to Train Your Dragon is dominating lots of TikTokers' For You Pages – including CapCut templates used to share times you'd do a similar joyful dance
TikTok trends December 2023:
Coquette aesthetic: TikTokers and brands joining in with huge trend for putting bows and ribbons on unconventional things like foods, drinks, people, pets and random objects, soundtracked with Lana Del Rey music
Chipi Chipi Chapa Chapa: Chorus of Chilean song Dubidubidu used in a range of memes and videos of animals "dancing" and bopping their heads
Seeing life cinematically: CapCut template makes a short film from series of clips on your camera roll, romanticising and showing the beauty of life
"I just wanna see my baby standing right outside my door": People using sound clip from Mariah Carey's All I Want For Christmas to share what's on their wishlists this year – ranging from actual present ideas to fantasies like a favourite celebrity
Snow globe cocktails: Christmas cocktail made by filling a third of a tumbler glass with water, adding cranberries, a sprig of rosemary, and freezing before for a few hours pouring over a fizzy cocktail or mocktail
Let's Get Loud: People are using the Jennifer Lopez song Let's Get Loud to show things they wanted to do when they were younger and the skills their mums made them learn instead – and joking that they'd use these skills if they were ever attacked or burgled
TikTok trends November 2023:
Josh Hutcherson whistle: Big meme where people edit a clip of actor Josh Hutcherson appearing in unlikely places alongside the song Whistle by Flo Rida
Oratrice Mecanique d'Analyse Cardinale: Quirky dance craze inspired by quote from the character Neuvillette in the Genshin Impact video game – TikTokers do goofy dance moves every time he says "Oratrice Mecanique" and stand still for the other parts
Christmas simmer pots: "Simmer pots" are made by filling a glass pot with water, fruits and spices and simmering on a hob as a natural way of keeping your home smelling nice – festive versions use fruits and spices like oranges, apples, cranberries, cinnamon and cloves
"99 problems, one solution": More than 1m TikTokers using the song Ethereal by Txmy including a photo carousel trend showing people and things that make everything ok regardless of the problems they're facing
"I'm cold": People in the beauty community are doing "I'm cold" make-up – a continuation of a trend last winter where people replicate the look of being exposed to cold weather by adding red or pink blush for their rosy cheeks and a matte finish as if their skin is dry
Pets as Disney Pixar characters: Pet owners using Bing's Image Creator to make imaginary film posters featuring their dogs and cats as Disney Pixar characters
"Us in another universe": TikTokers using Michael Cera's indie folk ballad Clay Pigeons on videos of animals in pairs and groups – the idea being that they mirror their own human relationships and friendships
TikTok trends October 2023:
Boo baskets: The concept of a Halloween "boo basket" has really taken off this autumn, with 400m views of TikToks on #boobasket as people share videos surprising their partners, children and even pets with baskets of goodies
"Sticking out your gyat for the rizzler": A parody of Ecstacy by Suicidal-Idol which is filled with Gen Alpha slang has gone viral with people using the sound in lipsyncs, gaming videos and comedy skits and even doing covers of it
Benjamins Deli: Dance battle trend to a remix of songs by Puff Daddy and Ice Spice where people take turns to show off their moves, dancing "normally" before the lights go out and they go a bit crazy
Me and the Devil: More than half a million TikToks using the original and sped-up versions of Soap&Skin's song Me and the Devil in photo carousels about people's problematic personality traits and bad habits
Kevin James: Old photos of the actor and comedian Kevin James smirking on the set of his sitcom The King of Queens have resurfaced in memes where people use the photos to joke about situations that would make them smirk
"One day or day one": Quote from Dwayne "The Rock" Johnson has taken off in the last few weeks with more than 400k TikTokers using it to show how they've changed over time – lots of sports clubs are sharing throwback photos of their players
"Look at my son, pride is not the word I'm looking for": Line from the song Dear Theodosia from the musical Hamilton being used by pet owners in videos showing their pets doing something a bit weird or not that smart
TikTok trends September 2023:
Smurf Cat: Meme featuring a creature with the features of a cat and head of a mushroom has quickly taken off, with 2bn views of TikToks posted with #smurfcat including from brands like Specsavers, Lynx and Drumstick and football clubs Real Madrid and Juventus
Tube Girl: Sabrina Bahsoon inspires lots of people to record themselves dancing and posing in public, aiming to achieve her level of confidence
Wassup Gwayy: More than 1.2m videos using hip-hop song by FamousSally & YB as people share their "honest reaction" to various scenarios – dancing and making gestures while dismissing what someone's said to them
Roman Empire: "How often do you think about the Roman Empire?" is a question lots of TikTokers are asking their male partners and friends – there are now 1.4bn views on #romanempire thanks to the trend
"I found this old photo": People are applying the "Old but crispy" or "Aged" effects to imagine their future selves as grandparents looking back at their younger years – soundtracked with Hot Wings (I Wanna Party) from the film Rio
"Me as a Pixar character": CapCut template using AI to show TikTokers and their pets what they'd look like as animated characters in a Pixar film has been hugely popular with more than 4m videos using it
TikTok trends August 2023:
"Oh my goodness, I love this question!": Sound from interview with actress Lola Tung has quickly taken off with more than 400k TikTokers using the sound – including brands like Capri-Sun, Little Moons and Specsavers
Feta fried eggs: New food trend for feta fried eggs served in a toasted tortilla wrap has really taken off with people saying it's "10/10" – and brands like Morrisons and Boursin jumping on the hype
"More passion, more energy": Sounds from videos of a man dancing in the street while the cameraman hypes him up are being used by people also trying to hype someone up
Zepotha: A fake 1980s horror film created by indie musician Emily Jeffri is spreading quickly with TikTokers imagining characters and plot lines, making trailers and referencing it in comments on other people's videos – more than 200m views on #zepotha in two weeks
Interpretive dancer: CapCut template of a man moving his arms and doing pirouettes used to talk about things that put you in a good mood – like in this example from Nando's
Beauty and a Beat: Popular hand dance trend to Nicki Minaj's rap section in Justin Bieber's song Beauty and a Beat – influencers like Stranger Things actor Noah Schnapp are joining in
Strawberry make-up: Hailey Bieber's rosy cheeks and faux freckles look has caught on with influencers like Nikki Lilly and James Charles trying it along with brands like ASOS, Clarins and e.l.f. Cosmetics
"Ashley, look at me": The Kalin Brothers have gone viral for their videos dancing to the "Ashley, look at me" sound from The Boys – lots of people are now parodying their moves by flexing their arms and shuffling around
How many of these TikTok trends do you recognise?
You're not alone if you don't recognise most of these recent TikTok trends. A survey of TikTokers by YouGov found many of the recent big TikTok trends were recognised by less than a third of British users, with awareness falling away to less than 10% outside the Top 20 trends.
The survey results showed it's even more of a problem if you're aged over 35 and you want to see some of the things younger TikTokers are seeing and doing.
Shooglebox can help you with tools and techniques to turn your team into super-spotters finding and sharing a much broader range of the things bubbling up on TikTok. One of those is Buzz – a service used by journalists, creators, brands and businesses who need to spot, understand and respond to the latest trends.
Buzz is a constantly updated box of cards showing at a glance, explaining and linking to trending TikTok videos, sounds, songs and other things starting to take off. Read more here.
