Posted on 19th March 2023
The AI Style effect on TikTok has been a hugely popular trend this week with more than 9 million people using the filter to modify videos and images of themselves, their tattoos, pets and random objects.
You start by filming yourself or an object with your phone camera, before tapping the screen to take a still and waiting for the artificial intelligence tool to work its magic. The results people are getting are eye-catching – ranging from majestic gold statues, to moss-covered stones, mermaids and looks that wouldn't be out of place in a science fiction film.
Take a look at this box of examples on Buzz from Shooglebox:
This video from TikTok influencer Brooke Monk (28.5 million followers) has been one of the biggest, with 12 million views and 1.8 million likes. She says "This filter is so cool" and uses it in a video joking about how she acts "when he's telling a story and mentions another girl", holding a brush as if it's a gun. Her boyfriend Sam Dezz has shared a similar video: "When she's telling a story and mentions another dude's name".
There are several sounds being used on the edits including die (sped up) by Lucidbeatz and Key Kelly, which Brooke and Sam used in their videos, a version of I Want It All by Cameron Grey, and Daylight by David Kushner.
Other big videos where people apply the filter to themselves have included: @kill_dyll (12 million views), @makenzyksmith (3.3 million views), @undeadem (3.2m views), @gingerbitch1111 (3 million views), @munchomangoenjoyer (2.6 million views) and @shepherdmakestiktoks (2.1 million views).
Another popular take on the trend has been to apply the effect to tattoos – with some really interesting results on people's arm tattoos.
This tattoo video from @bmarkhaa has been viewed 7.5 million times. Commenters are talking about what AI has done to their palm tattoo, saying "It fits that palm tattoo – it looks like your hand coming up from the ground with a tombstone" and "that palm tattoo stayed sooo crispy". Some people are also amused the palm tattoo says "tonight could be my last" and AI turned it into a tombstone, as if it really was their last night.
Other tattoo videos have included @emilywithanimals (6 million views), @groovyshawty (5.4m views), @dewdropsdandelionsus (5.4 million views), @native_strong123 (3.9 million views), @chxcmilk (2.6 million views), @lostrockett (2 million views) and @_maynerd_ (1.5 million views).
Dog account @baddogmiles is encouraging people to "try this filter on your dog to see who they really are", saying it made their dachshund look "like a temple guardian" (3.2 million views); while "true water boy" Kodi @theworldofkodi1111 got an underwater-style result (1.9 million views).
And cake designer Lara Cakes (3.8 million followers) has been using the filter on cakes she's made "until one isn't terrifying" – starting with a "fail" on a bulldog cake and ending with a "kinda cool" Dobby from Harry Potter.
Spotting TikTok trends
The AI Style effect – and similar filters in past like AI Manga and AI Painter – is just one of the new trends quickly picked up and tracked by our Buzz service, which highlights some of the big talking points emerging on TikTok and social media every day.
Buzz from Shooglebox is used by journalists, creators and brand teams who need to spot and stay on top of the latest trends.
It includes a constantly updated box of cards showing at a glance and linking to viral videos, TikTok trends and other things going big on social media. Buzz customers also get regular updates alerting them to some of the things they might otherwise miss or discover late.
This stack of cards for AI Style effect gives you an idea of how Shooglebox works – and how it could help you go from spotting a trend right at the start to tracking its development over time.
If you're interested in signing up or finding out more about Buzz get in touch here.