Tune in to the conversations shaping culture and opinion
Culture, opinion and reputation are no longer shaped by mainstream media – they’re driven by millions of people creating, sharing and talking about the things that matter to them across social media and connected communities.
Shooglebox helps PR teams tune in to what people are doing, seeing and saying on TikTok, YouTube, Reddit and beyond – digging into the posts and conversations to find the social intelligence they need to really understand what’s happening ... and to make informed decisions.
A different starting point
for Social Intelligence
The evolution of social media has led to a proliferation of platforms that claim to turn social listening into social intelligence that businesses can use to inform decisions and strategy. The biggest enterprise platforms are built to do it at broad scale, aggregating massive datasets to analyse for patterns, shifts and insights.
But for PR teams it's often not about volume. The starting point is usually something much more specific that they need to quickly understand – and in depth. Like journalists, they’re driven by leads.
That’s what Shooglebox is built to do: to follow a lead and dig deeper into social content and conversations to uncover the real story.
Follow the lead, find the story
Shooglebox helps PR professionals combine human judgment and leading AI to dig deeper into social media and:
✦ Act on live topics – understand what’s driving the conversation, who is shaping it and where it might go
✦ Spot opportunities – get quickly underneath a news story, cultural moment, emerging trend or competitor move
✦ Decode cultural trends – investigate changing behaviours, attitudes and beliefs among different communities
✦ Inform strategy – build a richer picture of a brand, category, audience or sector by gathering the evidence across platforms
✦ Test a hunch – see if the social evidence supports a PR professional’s instinctive ability to see a story where others see noise, confusion and complexity
A Reddit forum where bald men offer advice and encouragement to men joining their ranks is being hailed as "the antithesis of toxic masculinity".
It’s inspiring and moving to see the exchanges on the r/bald subreddit and hear individuals' stories about how the support and positivity has helped them.
If you want to understand the qualities people are looking for in influencers these days, it's hard to find a better case study than Courtney Cook.
Her fast-growing community of fans are tuning in to her daily food videos – from baked sweet potatoes with cheese to chocolate-dipped Weetabix – and loving how authentic and relatable she is.
Shooglebox helps you tune in to online communities like the female Gen Z and millennial Formula 1 fanbase – self-styled "F1 girlies" – who are reshaping motorsport fandom.
With real-time access to TikToks, social posts and creator-driven conversation, you can discover who they are, what’s behind their passion, and see at a glance what they’re doing, sharing and talking about.
PR and marketing teams use Shooglebox to spot and explore new TikTok trends and quickly understand why they're taking off.
The social intelligence that matters is scattered across platforms and hidden in videos, images and comments. Shooglebox helps you bring live conversations together from the widest range of current sources and dig much deeper.
How Asda use Shooglebox to explore and act on opportunities and issues
UK supermarket giant Asda use Shooglebox to manage proactive and reactive PR and corporate communication – and to gather realtime insights from social media and TikTok. The visual nature of Shooglebox – at-a-glance stacks of cards with full context and links on the back – makes it easy for different teams in Asda to share, inform and inspire each other with material gathered from a huge range of sources.
Shooglebox has become central to the way the Asda PR team anticipate, analyse and act on emerging opportunities and issues. And it helps teams across Asda quickly spot and understand the latest trends and talking points their customers are getting excited about on TikTok and other online channels.