AI Discovery: Better evidence. Better answers.

Better evidence. Better answers.

ChatGPT, Gemini and Claude are extraordinarily good at making sense of evidence. But if the evidence is incomplete or patchy their answers can be too. And that’s nearly always the case with a question about what’s happening on social media right now.

Shooglebox is designed to help you bring the most relevant social content and conversations together with full comment threads, transcripts and detail that’s often hidden deep across different platforms.

Integration with the leading LLMs means you can then use them to do what they do best: comparing, analysing and synthesising complex material at speed to help you make sense of it all. Human judgment is at the heart of the process – deciding what matters, what’s missing, what needs checking and where to look next.

Give AI the missing evidence

Shooglebox lets you build a defined body of evidence around the questions you’re investigating – bringing together the posts, comments, replies, transcripts and other material the LLM can't find for itself.

When the AI works from that better evidence base its analysis is anchored to sources you can see and check rather than the LLM filling the gaps itself. It tackles one of the biggest risks of using AI to understand social media: its ability to instantly synthesise flawed or unrepresentative data into persuasive but misleading conclusions.

It's much more than
'human in the loop'

The phrase “human in the loop” is often used in AI circles, usually meaning to review, correct or approve what the machine produces.

Shooglebox starts from a different premise: human judgment directs the investigation every step of the way.

It’s built like a classic newsroom where reporters and sub-editors work together to find, develop and tell stories from all sorts of sources. AI can do incredible legwork at speed but it needs the equivalent of experienced editors working with it to decide what matters, what needs checking, what it might mean and where to look next.

A person wearing a Shooglebox AI T-Shirt

Find out more

Social media reaction to McDonald's new menu

One simple example:
Reaction to a new McDonald's menu

When McDonald's brought the American breakfast favourite the McGriddle to the UK this year there was a huge amount of reaction on social media, with opinion sharply divided.

It took just a couple of minutes for Shooglebox with ChatGPT to analyse and summarise thousands of posts and comments – and provide a starting point for a report or article.

Read the blog post and see how the writer used the Shooglebox AI features.

AI discovery and the role of PR teams

AI discovery is a top priority for PR teams in a world where people increasingly get their information through the combination of social media and instant answers from Google’s Gemini, ChatGPT and other AI systems. The challenge is all the greater when questions about what’s happening on social media get fluent AI answers based on very little sense of the actual conversations on social.

Using Shooglebox AI features to fill gaps in social media intelligence

PR professionals need to constantly and quickly understand what sources are shaping AI answers, whether the picture they present is accurate and how to find better evidence they can put into the public domain to deal with the risks of mis-, dis- and missing information.

Shooglebox helps PR teams do what most people don’t have the time, rigour or skill to do: dig deeper to find the real social evidence that matters – both to understand the story properly and to build stronger, better-supported stories of their own.

If they get that right the ultimate aim is to help people get better answers when they ask Google AI what people are saying on social.

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Turn social conversations into evidence to analyse with AI

Shooglebox does the practical work of turning messy social content and live conversations into material you and your chosen LLM can interrogate and make sense of – bringing together comments, replies, transcripts, visual detail and context for investigation.

Choose your LLM

Use ChatGPT, Gemini, Claude or Grok models to explore the material you’re gathering, analyse conversations, identify themes, test hunches, spot gaps and develop your thinking as the investigation unfolds.

Comment theming

Use tools within Shooglebox to pull in, analyse and theme comment threads on posts from TikTok, Reddit and other platforms and provide your chosen LLM with lots more detail and context to compare reactions and understand sentiment and different perspectives.

Video transcription

Get transcripts of spoken content from YouTube, TikTok and other platforms to turn longer-form video into evidence for faster and deeper analysis and to grab useful elements for quotes or soundbites.

Image analysis

Extract on-screen words and describe important visual detail so useful evidence isn’t trapped inside an image or video on platforms like TikTok and Instagram.

Quick summaries

Get a fast first read of a post and the conversation around it – useful for deciding what deserves deeper investigation.

Outputs for research or article drafts

Use the LLM to turn the evidence and analysis into detailed research outputs for you and your team to work on – or input for a first draft of a briefing, report, article or web page you can build on and ultimately publish or send to others.

The point isn’t to automate the judgment. It’s to cut down the legwork – giving you and your team more time to investigate, challenge what the AI is telling you and work out what the story really is.

Stay in control of your data

Using Shooglebox and the integrated LLMs doesn’t mean losing control of what you share with it. Shooglebox is designed to give your organisation control over what material the models can access and how it is used.

Our integrated AI partners do not use customer data to train their models

You are in full control over which data Shooglebox AI has access to and how it's being used