We’re helping PR and corporate communications leaders and their teams move fast to adopt the new strategies, tools and techniques needed in a world where AI answers and interest-based media are rapidly changing the way people discover the information that shapes their perceptions. Read more
AI that sees the full picture
Shooglebox AI combines the power of AI models like ChatGPT, Gemini, Claude and Grok with the ability to gather, analyse and summarise the live content and conversations on TikTok, Reddit, YouTube and social media the LLMs struggle to access and interpret.
With API integration to some of the world’s most advanced AI platforms, Shooglebox AI always stays at the cutting edge
Shooglebox AI gives brands' PR and communications leaders tools and techniques to apply the benefits of AI and avoid its risks.
It's not about outsourcing the skills and judgment of experienced researchers, writers, editors and reputation managers to AI. It's about radically speeding up tasks and uncovering patterns and themes among huge amounts of content and conversation on social media.
And it's about giving your team new superpowers for a world where AI answers are the way people discover lots of the information that shapes their perceptions. Find out how it can help your team.
McDonald's have brought the American breakfast favourite the McGriddle to the UK – and reaction to the launch on social media shows opinion is divided.
It took just a couple of minutes for Shooglebox AI to analyse and summarise thousands of posts and comments – then draft a starting point for a blog post.
Read the blog post and see how the writer used the Shooglebox AI features.
Filling the gaps in social media intelligence
Some of the core features of Shooglebox AI are designed for gathering, analysing and summarising posts and comments on platforms like TikTok, Reddit, YouTube, Instagram and Facebook. What makes this invaluable is that native LLMs struggle to access the vast majority of content and conversation on social media. Read more
"Finally, AI that understands TikTok comment threads"
Analyse conversations and create draft outputs in an instant
Shooglebox AI is designed to help PR teams quickly get to the heart of social media talking points and emerging trends or issues, making fast work of tasks that would take a researcher or analyst hours. Set it to work on hundreds of posts from multiple platforms and in seconds it will use the tools and features below to give you an incredible head start to create reports, articles and action plans.
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Comment theming
Enhance the post information you gather from TikTok, Reddit and other platforms by getting AI to pull in, analyse and theme comments on each post and group them under headings.
It means when you ask the AI Assistant to draft a summary of what's being said across a topic it can see the full range of reaction – sometimes more interesting than the post itself.
AI Assistant
Chat with the Shooglebox AI Assistant about the material you’re gathering – or ask it to pull in more insight from the web and create new cards. The AI Assistant helps you explore topics, analyse conversations, identify key themes, and generate shareable outputs. It works across all your sources – connecting the dots to help you see the bigger picture, faster.
Video transcription
Shooglebox AI can transcribe spoken content from YouTube, TikTok and other platforms so you can much more quickly get both the gist and the detail of what’s being said. This unlocks faster and deeper analysis: detecting themes, spotting patterns and grabbing useful quotes or soundbites. It turns longer-form video into a rich, searchable source of insight.
Image analysis
Shooglebox AI uses groundbreaking image analysis models to interpret visual content – a huge plus for platforms like TikTok and Instagram. As well as describing the images, it grabs on-screen captions and adds them to the backs of cards for editing or to give the AI Assistant extra context.
Quick summaries
When a social post is pulled into Shooglebox a card is created with an at-a-glance front and playable embed on the back. The AI tools can grab transcripts, descriptions, themed comments and add them to the back. And the AI can create a summary of what's being said in the post and what people are saying about it – all in seconds.
Drafting reports and web articles
Shooglebox AI can take hundreds of posts with thousands of comments and use all the features above to mine them for rich information and insight. The AI Assistant can then draft detailed, well-structured internal reports, web articles or blog posts as a quick starting point for you to apply your own editorial skills and judgment.
These tools are no substitute for your own team’s research skills, editorial experience and sound judgment. What they do is give your team new superpowers to move much faster and be so much more effective. The legwork of finding and sifting through huge amounts of content and comments for facts, quotes and insights is reduced from hours to minutes – though, as always with AI, the first results need to be treated with caution ... like a super-efficient human colleague who can make mistakes or sometimes jump to the wrong conclusion.
The tools for drafting outputs – based on detailed instructions created by experienced editors and prompt engineers – also give your team much quicker starting points for reports and articles. And they’re designed to draft clearly written, well-structured articles that, among other things, make it easy for AI systems like Gemini and ChatGPT to discover, interpret and incorporate into their answers.
And the all-important human bit: Using your own judgment to get to the heart of any given topic, identify the most important insights, decide what to do about them – and what to say. Shooglebox AI gives you more time to focus on the important bit.
AI technology you can trust
Shooglebox is 100% committed to secure, transparent, and responsibly managed AI, giving you full control of your data and how it's being used, every step of the way.
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Our integrated AI partners do not use customer data to train their models
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You are in full control over which data Shooglebox AI has access to and how it's being used