Tune in to the communities shaping cultural trends
Culture is no longer driven by mass media and the mainstream – it’s shaped by the millions of people creating content and talking about their passions and interests in different hyper-connected online communities.
Shooglebox AI helps you tune in to what people are doing, seeing and saying on platforms like TikTok, YouTube and Reddit – so you can decode emerging cultural trends and pick up the signals hidden in the noise.
Meet the "F1 girlies" driving a shift in the sport's fanbase
Shooglebox AI helps you tune in to online communities like the rapidly growing female Gen Z and millennial Formula 1 fanbase – self-styled “F1 girlies” – who are reshaping motorsport fandom.
With real-time access to TikToks, social posts and creator-driven conversation, you can discover who they are, what’s behind their passion, and see at-a-glance what they’re doing, sharing and talking about.
For teams decoding culture in real time
✦ PR teams – Back your instincts with social proof and examples
✦ Insight teams – Make fast sense of cultural conversations
✦ Strategy teams – Turn scattered signals into clear narratives
✦ Brand teams – Get closer to your communities
Shooglebox AI for Teams
A powerful suite of tools and techniques that combines artificial, human and social intelligence to help you:
✦ Find the online communities behind emerging cultural trends
✦ Gather posts from TikTok, YouTube, Reddit and other platforms
✦ Enhance each post with AI tools for summarising, image analysis, video transcription and comment mining
✦ Synthesise insights into compelling narratives
✦ Show your clients contextualised examples of the posts, the conversations and the people behind them
Black Scottish creators on TikTok have been introducing themselves after astonished Americans suddenly discovering they exist.
See what they’ve been saying and doing after their posts were overrun by comments from Americans obsessed by their discovery of "Black Scottish TikTok".
Animated Netflix movie KPop Demon Hunters became the unexpected pop culture hit of the summer by tapping in to a range of very different audiences.
Shooglebox AI helped us tune in to those different audiences and see how word of mouth, viral videos and catchy songs have made it the most-watched Netflix film of all time.
Marketing and PR teams use Shooglebox and our Buzz service to spot and act on fast-moving trends, opportunities and issues on social media and TikTok
Live feeds
Configured to capture social content and conversations relevant to your brand
AI tools
Helping you analyse live posts and conversations other tools can't see
Buzz
Live service alerting brands and their agencies to 100+ emerging TikTok and social trends every month
Collaboration tools
Designed to help teams gather, explore and compare insights from different perspectives
Shareable outputs
Curate material form multiple sources into inspiring at-a-glance outputs
Track social media accounts, keywords and topics in a way that’s easy to explore at-a-glance and build on.
Gather material together faster
Work together to pool information quickly from different sources – saving links to web pages, social media posts and conversations. Discover the power of a team of diverse thinkers applying their curiosity to root out information and insights others miss.
Add context and thoughts
Everything you save is represented by a card with an at-a-glance front and full material on the back where team members can add notes and background information. You can create cards from scratch too – capturing some thoughts or a topic to come back to.
Set up live auto feeds
Keyword driven live feeds of social posts and web articles automatically create stacks of cards you can dip into as a start point for further investigation. These are useful when you know the keywords you want to look out for or the type of people to keep an eye on.
Analyse your cards with AI
Enhance your cards through AI tools that analyse images, transcribe captions and audio, and capture post comments. Use the AI assistant to explore the results, working with it as a partner to looks for patterns, connections and useful insights.
Explore as a team
Review everything you’re gathering in at-a-glance visual grids that help you review themes and spot gaps for more exploration. It’s like having a wall where you’re able to stick up cuttings, printouts and Post-It notes, then stand back to sort and make sense of it all.
Visual outputs to share and impress
Whatever your final output – a report, an email, a slide deck – you can share a link to a read-only interactive at-a-glance view of the material that supports it. It’s a powerful way to inform and impress your clients with the depth and quality of your research and thinking.
Build a treasure trove of insights
Over time the material your team gathers and analyses in Shooglebox becomes an incredible searchable treasure trove of consumer insight. It also helps preserve and grow corporate memory to improve decision making and problem solving.
How Asda use Shooglebox to explore and act on opportunities and issues
UK supermarket giant Asda use Shooglebox to manage proactive and reactive PR and corporate communication – and to gather realtime insights from social media and TikTok. The visual nature of Shooglebox – at-a-glance stacks of cards with full context and links on the back – makes it easy for different teams in Asda to share, inform and inspire each other with material gathered from a huge range of sources.
Shooglebox has become central to the way the Asda PR team anticipate, analyse and act on emerging opportunities and issues. And it helps teams across Asda quickly spot and understand the latest trends and talking points their customers are getting excited about on TikTok and other online channels.