Hundreds of thousands of people on TikTok have been taking part in the "yesterday, today, tomorrow" trend posting a three-part photo carousel paired with a version of Frank Sinatra's New York, New York to show things they do repeatedly every day or qualities that will never change.
Check out this box of examples on Buzz from Shooglebox:
The version of New York, New York people are using to soundtrack their photo carousels has been used more than half a million times in the space of just a couple of weeks, with some videos getting a huge response.
This one from @nyfoodsharings, about their love for eating pasta, was one of the early big videos – it's now had more than 5 million views.
Other big TikToks include @alluringvelocity saying they were napping yesterday, are napping today and will be doing the same tomorrow (8.8 million views, 1.7 million likes); @shortiepants_wlrd with a Tom and Jerry "will get on your nerves" edit (11 million views, 1.3 million likes); @activetransport crying over studying chemistry (3.7 million views); and @magatron333 spending their money on food (3.1 million views).
George Baggs, famous for his time on Gogglebox, has done a version about how sarcastic he is, joking that "sarcasm rules my life" (1.8 million views).
Some people have got their pets involved, like @sydthegoldenboy who's "stinky" yesterday, today and tomorrow, @theladyshortcake who always appears to be "smiling", and @merlinragdoll who's always fluffy.
A range of brands have picked up on it too, including Care Bears whose TikTok sharing photos of their Bedtime Bear who's always tired is one of the top results on the New York sound, with 3 million views and more than 600,000 likes.
Nickelodeon are joking about the character Fred in SpongeBob SquarePants always breaking his leg; Duolingo's famous green owl mascot is doing "everything but my own job"; BBC Eurovision have shared photos of presenter and commentator Graham "Mr Eurovision" Norton; Little Moons posted about always eating their mochi ice cream; and Mentos UK highlighted the correct pronunciation of "Mentos" which is different to how lots of people say it and a topic they keep revisiting in their TikToks.
Ryanair have done a version too, joking about making passengers pay to use their toilets, but with a different sound to the usual Frank Sinatra song.
Spotting TikTok trends
The "yesterday, today, tomorrow" photo carousel trend is just one of the new trends quickly picked up and tracked by our Buzz service, which highlights some of the big talking points emerging on TikTok and social media every day.
Buzz from Shooglebox is used by journalists, creators and brand teams who need to spot and stay on top of the latest trends.
It includes a constantly updated box of cards showing at a glance and linking to viral videos, TikTok trends and other things going big on social media. Buzz customers also get regular updates alerting them to some of the things they might otherwise miss or discover late.
This stack of cards for the "yesterday, today, tomorrow" trend gives you an idea of how Shooglebox works – and how it could help you go from spotting a trend right at the start to tracking its development over time.
If you're interested in signing up or finding out more about Buzz get in touch here.
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