Posted on 27th March 2023
Over the last few weeks hundreds of thousands of people on TikTok have been making dramatic videos to a popular sped-up version of Ceilings by Lizzy McAlpine as if they're starring in their own music videos, lipsyncing to the chorus and running as the camera follows them around.
The sound has now been used in more than half a million videos, with many getting a huge response – this wedding dress version in the snow has got 16.5 million views and 3.8 million likes and this dress reveal in a carpark has got 18.5 million views and 3.3 million likes. Influencers and celebrities including Conor Maynard, Ricky Wilson from the Kaiser Chiefs, Ant and Dec and athlete Jazmin Sawyers have made versions too.
A popular take on the trend attracting the attention of brands is people working in shops, cafes, bars, restaurants and other customer-facing roles being filmed running after their customers who've left something behind – take a look in this box of examples from our Buzz service:
One of the biggest hits, which has inspired many other videos, comes from checkouts colleague Charlie on the Waitrose Maidenhead store account chasing a customer who's forgotten their receipt. It's racked up an amazing 6.8 million views and 1.2 million likes since it was posted on March 14, with comments saying things like "This is everything, give this man a raise", "Charlie's the main character" and "This is why Waitrose is elite".
A follow-up video shows the customer not actually wanting the receipt when Charlie caught him – "Can you believe our Charlie got pied?".
Other big videos on the trend have included A Few Scoops ice cream and coffee shop in County Armagh in Northern Ireland running after a customer who's forgotten their spoon (5 million views), The Club House in Liverpool trying to catch a customer who's forgotten their Prosecco shot (3.5 million views) and Halls Garden Centre based in Sutton Coldfield chasing a customer who's left a plant behind (2.5 million views).
On the back of the viral Waitrose Maidenhead video, colleagues from other Waitrose stores including Christchurch, Sevenoaks and Newbury have made videos, as well as other supermarkets like Marks and Spencers, with videos on the Devizes, Romford and Moortown store pages.
Joe & The Juice credited Waitrose Maidenhead with the idea in their video about a customer forgetting their carrot cake.
Specsavers shared a video on their main TikTok page too imagining a customer who's forgotten to take their lens spray upon leaving the shop.
And The Ivy Asia made viewers laugh with a video about "when a guest forgets to steal a fish" ... but did clarify they don't encourage this! Comments included people saying "This is SUCH good marketing" and "This is hilarious. Mainly because I was debating with my moral compass whether I should steal it or not. This video makes me wish I did".
Spotting TikTok trends
The Lizzy McAlpine Ceilings trend, and its different variations, is just one of the new trends quickly picked up and tracked by our Buzz service, which highlights some of the big talking points emerging on TikTok and social media every day.
Buzz from Shooglebox is used by journalists, creators and brand teams who need to spot and stay on top of the latest trends.
It includes a constantly updated box of cards showing at a glance and linking to viral videos, TikTok trends and other things going big on social media. Buzz customers also get regular updates alerting them to some of the things they might otherwise miss or discover late.
This stack of examples for the "when a customer forgets" version of the Ceilings trend gives you an idea of how Shooglebox works – and how it could help you go from spotting a trend right at the start to tracking its development over time.
If you're interested in signing up or finding out more about Buzz get in touch here.