Posted on 18th March 2023
A fun "odd one out" trend is proving really popular on TikTok this month, with thousands of videos asking viewers to guess which toy Easter chick, or person, in a line has done something stupid "without permission".
Take a look at this box of examples on Buzz from Shooglebox:
Soundtracked with the guitar intro of You Gotta Move by Mississippi Fred McDowell, the videos always make the "odd one out" answer really obvious for comical effect. This one asking viewers to guess "who got their hair cut without permission?", which reveals an chick shorn of all its feathers, is among the biggest on the trend with 21 million views and 4.8 million likes since it was posted on March 1.
Other big videos with toy chicks include @wishmemelodi's "who went in the pool without permission?", @chickyt0k's "guess who played with the lighter without permission?", @whodiditthen's "who went to McDonald's without permission?" and @ellaa423's "who went on the treadmill without permission?".
Some people have done versions of the trend with real chickens, like @..goomba and @shannakou who ask "who touched the electric fence without permission?" before revealing chickens with very fluffy hair.
People have also been sharing funny videos in the same style with friends and teammates in their sports clubs, like this video posted by the women's lacrosse team at St. Ambrose University in the USA asking viewers to "guess who got into the eyeblack without permission".
There are some similar videos with friends lining up for the trend dating back to 2022, including this one from April asking "Who ate the Nutella?", and this one from September asking "Who stole the picture?" – but it's become a much more established and widespread trend more recently.
Some brands are starting to pick up on the trend too, like British Airways lining up Easter chicks and asking "Who got on the plane without permission?", Reese's UK asking "Which chick underestimated our peanut butter obsession?" and the Catrice Cosmetics make-up brand asking "Who used powder without permission?".
Spotting TikTok trends
The odd one out trend is just one of the new trends quickly picked up and tracked by our Buzz service, which highlights some of the big talking points emerging on TikTok and social media every day.
Buzz from Shooglebox is used by journalists, creators and brand teams who need to spot and stay on top of the latest trends.
It includes a constantly updated box of cards showing at a glance and linking to viral videos, TikTok trends and other things going big on social media. Buzz customers also get regular updates alerting them to some of the things they might otherwise miss or discover late.
This stack of example videos on the odd one out trend gives you an idea of how Shooglebox works – and how it could help you go from spotting a trend right at the start to tracking its development over time.
If you're interested in signing up or finding out more about Buzz get in touch here.