SOCIAL EVIDENCE + HUMAN JUDGMENT + LEADING AI
What's the story?
Uncover what's really happening
Shooglebox helps PR teams find and follow the evidence that matters in the social content and conversations shaping culture, opinion and reputation – and put human judgment and the leading AI models to work making sense of it.
1. Find the right content and conversations on social
Shooglebox brings together TikToks, Reddit threads, YouTube videos and the most relevant social posts and online conversations in one visual workspace – so you can quickly get an evolving picture of what people are doing, seeing and saying.
2. Dig deeper to build the evidence
What really matters is often what’s being said underneath and beyond the posts. Shooglebox includes tools that bring in complete comment and reply threads from posts, as well as full video transcripts and image analysis, so you can dig deeper, compare reaction, follow new leads and see how conversations differ between communities and platforms.
3. Make sense of what you're finding
The Shooglebox Method: Social Evidence + Human Judgment + Leading AI. Human judgment drives the whole process – setting direction, deciding what matters, spotting what’s missing, challenging what doesn’t add up, and deciding where to look next. Integration with ChatGPT, Gemini and Claude adds the power of the most advanced LLMs to help interrogate the evolving evidence base, compare perspectives, find themes and patterns – and work with you to make sense of it all.
4. Tell the story – and show the evidence to back it up
PR teams need to work out what’s really going on behind a fast-moving issue, an emerging cultural trend or a complex conversation with implications for the reputation of a brand, organisation or individuals.
Shooglebox helps them get to the actual story fast – with examples, quotes, context and colour that bring it to life. And, crucially, when they share the story with an internal or external audience they can show them the visual evidence board to back it up.
Review direction
Set direction
Shooglebox has been built for PR professionals and designed to work like a live newsroom where editors and reporters work together, driven by one constant question:
“What’s the story?”
Meet the team behind Shooglebox and discover their own story – from running major news operations to helping organisations navigate the rise of the web, mobile media, social media and now generative AI.
Integration to the world’s most advanced AI Large Language Models means Shooglebox always stays at the cutting edge
Tune in to the communities shaping cultural trends
Culture is no longer driven by mass media and the mainstream – it’s shaped by the millions of people creating content and talking about their passions and interests in different hyper-connected online communities.
Shooglebox helps you tune in to what people are doing, seeing and saying on platforms like TikTok, YouTube and Reddit – so you can turn it into powerful social evidence and decode emerging cultural trends using the leading LLMs and your team’s own judgment and experience.
A simple example: Earlier this year McDonald's brought the American breakfast favourite the McGriddle to the UK. News coverage of reaction on social gave a selective and often misleading picture.
It took just a couple of minutes with Shooglebox to dig deeper to build a richer body of evidence and use its integrations with ChatGPT, Gemini or Claude to uncover lots of more nuanced themes as the starting point for telling the real story.
The social intelligence that matters is scattered across platforms and hidden in videos, images and comments. Shooglebox helps you bring live conversations together from the widest range of current sources and dig much deeper.
What PR teams need to shape their stories
PR professionals need the rigour and skill to track down, analyse and use the evidence that supports their instinctive ability to see a story where others see noise, confusion and complexity – and to tell that story to others.
They also know that people increasingly discover the stories that shape their opinion through the combination of social media and quick AI answers. We work with PR teams to help them use social and AI to do what others don’t have time for – to uncover and tell the real stories in a way that also improves those quick AI answers others rely on.
