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Shooglebox AI – your PR team just got smarter
Shooglebox AI is being used by some of the UK’s top PR and communications teams to turbocharge the way they gather, analyse and summarise the things people are saying and doing on social media and interest-based platforms like TikTok and Reddit. It’s designed to give PR leaders the tools and techniques they need in a world where AI is changing the way people discover information.
Tune in to the communities shaping cultural trends
Culture is no longer driven by mass media and the mainstream – it’s shaped by the millions of people creating content and talking about their passions and interests in different hyper-connected online communities.
Shooglebox AI helps you tune in to what people are doing, seeing and saying on platforms like TikTok, YouTube and Reddit – so you can decode emerging cultural trends and pick up the signals hidden in the noise.
The Drum has partnered with Shooglebox to use our Buzz service for its major new Tik-Talks series analysing big social media trends
This March McDonald's brought the American breakfast favourite the McGriddle to the UK – and reaction to the launch on social media showed that British opinion is sharply divided.
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It took just a couple of minutes for Shooglebox AI to pull in, analyse and summarise the main themes in the reaction – then draft an article, complete with formatting and links to sources, as a starting point for a blog post.​
If you want to understand the qualities people are looking for in influencers these days, it's hard to find a better case study than Courtney Cook.
Her fast-growing community of fans are tuning in to her daily food videos – from baked sweet potatoes with cheese to chocolate-dipped Weetabix – and loving how authentic and relatable she is.
A Reddit forum where bald men offer advice and encouragement to men joining their ranks is being hailed as "the antithesis of toxic masculinity".
It’s inspiring and moving to see the exchanges on the r/bald subreddit and hear individuals' stories about how the support and positivity has helped them.
A recurring theme in TikTok trends this year is a desire to get away from doomscrolling on your smartphone and find more hands-on activities and in-person experiences.
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It started with people talking about "going analogue" – including trends like analogue bags and baskets – and has evolved into trends like adding more "whimsy" to your life.
Shooglebox AI helps you tune in to online communities like the female Gen Z and millennial Formula 1 fanbase – self-styled "F1 girlies" – who are reshaping motorsport fandom.
With real-time access to TikToks, social posts and creator-driven conversation, you can discover who they are, what’s behind their passion, and see at-a-glance what they’re doing, sharing and talking about.
Fantastic for remote collaboration and brainstorming
Stuart Bruce
PR Futurist
Track social media accounts, keywords and topics in a way that’s easy to explore at-a-glance and build on.
Shooglebox AI combines the power of the leading LLMs with the ability to gather and analyse live content and conversations from TikTok, Reddit, YouTube and social media. In just a few seconds it does everything from transcribing video to theming comments – and summarises everything across multiple posts and platforms in seconds.
With Shooglebox AI you can really dig into the latest trends and the evolving language of younger TikTok users and create boxes of examples that help you decode the appeal and meaning of trends like Italian Brainrot.
The disruption caused by the explosive growth and fragmentation of social media and platforms like TikTok has created enormous opportunities and challenges for brands’ marketing and PR teams.
Find out how inhouse and agency teams are using Shooglebox for Teams to work together to quickly spot and act on the things their customers are saying, seeing and getting excited about.
How to create your first box of cards and and start saving web links, social media posts, photos, videos, notes, PDFs and other documents
Give Shooglebox a try
There are free and Pro versions of Shooglebox. We also offer team plans – find out more here.