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Tune in to the communities shaping cultural trends
Culture is no longer driven by mass media and the mainstream – it’s shaped by the millions of people creating content and talking about their passions and interests in different hyper-connected online communities.
Shooglebox AI helps you tune in to what people are doing, seeing and saying on platforms like TikTok, YouTube and Reddit – so you can decode emerging cultural trends and pick up the signals hidden in the noise.
The Drum has partnered with Shooglebox to use our Buzz service for its major new Tik-Talks series analysing big social media trends
Shooglebox AI helps you tune in to online communities like the rapidly growing female Gen Z and millennial Formula 1 fanbase – self-styled “F1 girlies” – who are reshaping motorsport fandom.
With real-time access to TikToks, social posts and creator-driven conversation, you can discover who they are, what’s behind their passion, and see at-a-glance what they’re doing, sharing and talking about.
The "Propaganda I'm not falling for" and "Propaganda I AM falling for" TikTok trends gave a fascinating insight into latest fads and crazes and which ones people think are in or out.
Research using Shooglebox AI analysed hundreds of TikToks to work out which fads were being mentioned most – and discovered that the matcha craze came top on both versions of the propaganda trend.
Fantastic for remote collaboration and brainstorming
Stuart Bruce
PR Futurist
Track social media accounts, keywords and topics in a way that’s easy to explore at-a-glance and build on.
Shooglebox AI combines the power of AI models like ChatGPT, Gemini and Grok with the ability to gather and analyse live content and conversations from TikTok, YouTube and social media.
It unlocks the rich detail in social posts and conversations using AI tools for things like summarising, image analysis, video transcription and comment mining.
With Shooglebox AI you can really dig into the latest trends and the evolving language of younger TikTok users and create boxes of examples that help you decode the appeal and meaning of trends like Italian Brainrot.
The excited voiceover to a Jet2 advert has taken off as one of the biggest and most recognisable TikTok sounds of 2025 – and has now been used in more than a million videos.
It’s being used in clips of holiday disasters and all kinds of other things not going to plan.
The disruption caused by the explosive growth and fragmentation of social media and platforms like TikTok has created enormous opportunities and challenges for brands’ marketing and PR teams.
Find out how inhouse and agency teams are using Shooglebox for Teams to work together to quickly spot and act on the things their customers are saying, seeing and getting excited about.
How to create your first box of cards and and start saving web links, social media posts, photos, videos, notes, PDFs and other documents
Give Shooglebox a try
There are free and Pro versions of Shooglebox. We also offer team plans – find out more here.
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