TikTok trends 2025: Tracking the latest TikTok trends as they emerge
Buzz from Shooglebox helps brands and organisations quickly spot and explore TikTok trends as they start to take off.
The Buzz service flags, explains and tracks more than 100 new trends and talking points every month – three weeks on average before they hit peak interest. Get in touch to find out how Buzz could help your business in 2025.
Here's a few of the big trends that Buzz customers have been among the first to discover.
TikTok trends October 2025:
What's Up? x Beez in the Trap: Lipsync trend to a mashup of What's Up? by 4 Non Blondes and Beez in the Trap by Nicki Minaj – including a huge number of celebrities
Lying challenge: Working out whether your partner is telling the truth about an item they're holding behind a divider
Group 7: TikTok's full of references to the elite "Group 7" – inspired by an experiment by independent singer Sophia James to promote a new song
"Going back to Honolulu": Kid Cudi's 2008 song Maui Wowie being used in viral trend where people hang from lampposts and street signs
Spooky movie night shopping: Halloween version of blind reaction shopping trend deciding what drinks and snacks to buy
"The lion doesn't concern itself with ...": Tongue-in-cheek trend about not being bothered about your habits, quirks or other random things
TikTok trends September 2025:
"Rare aesthetic": Tapping into childhood nostalgia with video compilations of universal experiences growing up
"-aholic": Play-on-words trend showing things you're addicted to and always doing
Sugar On My Tongue: New Tyler, The Creator song has been used in millions of TikToks including a viral trend lipsyncing and licking your teeth
When Did You Get Hot?: Before-and-after transition TikToks to one of the many trending songs from Sabrina Carpenter's latest album
RaptureTok: People joking about September 23 being Rapture Day – when a South African pastor predicted that Jesus Christ would descend and take all Christians to Heaven, leaving non-believers on Earth to face the Tribulation
"Unfortunately I do love": Trend listing things you can't help but love
"They look at me like I don't know ball ... I know ball": TikToks about people underestimating your skills or knowledge of things you excel at
TikTok trends August 2025:
Snapchat filter characters: British TikTok creator Nina Humphrey is going viral with her cast of comedy characters based on Snapchat filters including "Mornin' Girl" Danielle with her "morning" catchphrase and her love of strawberry and cream calzone pizza
"Sorry we're late, they were throwing a fit": Celebrities, influencers and brands joining in with this fashion trend where you do a slow-motion catwalk to show off your look
KPop Demon Hunters: Animated Netflix film is the viral pop culture hit of the summer – with its songs like Golden and Soda Pop inspiring lots of trends
"Alexander come back to sleep": Hamilton fans getting really creative on this trend where they film themselves sneaking out of windows at night dressed in founding fathers outfits and drawn-on beards
"Directed by Robert B. Weide": TikTok photo carousels showing an unexpected plot twist in your life from relationships not turning out as expected to surprising transformations in someone's appearance
"Lizard, lizard, lizard": Teaser clip for the upcoming Pixar film Hoppers has been turned into a CapCut template which is being used in funny memes about doing something repetitive and annoying
Ibiza Final Boss: TikTok's created another overnight star in partying Brit Jack Kay who's been dubbed the "Ibiza Final Boss"
TikTok trends July 2025:
"Nothing beats a Jet2 holiday": The excited voiceover to Jet2's advert has become one of the biggest and most recognisable TikTok sounds this year – and has now been used in more than two million videos
Boat aura farming: Indonesian boy goes viral for his dance moves during a traditional Pacu Jalur boat race
"You look happier": Influencers, celebrities and brands joining in this trend showing things that lift your mood
"Come with us to shop": Shopping trend where each person picks out an item they like without the other one seeing, before they turn around to reveal their items and decide which they prefer
"Things no one has ever said": Taking turns with someone to come up with things nobody would ever seriously say
Nicki Minaj pose: Challenge to recreate a squatting pose Nicki Minaj did in her High School music video
Girl, so confusing: Strutting trend to Charli XCX song where you walk somewhere and do a model pose before turning back on yourself
TikTok trends June 2025:
"My boyfriend wants to show you his plants": Huge trend where someone sweetly talks to the camera about their hobbies and obsessions while a partner, family member or friend tells viewers to leave nice comments
Dame Un Grrr: Catchy song by Romanian artists Fantomel and Kate Linn has been used in a whopping ten million TikToks – find out more
"Who said that?": People face away from the camera to reveal something you don't want to hear before turning around to ask who said it
Your Love Is My Drug: Kesha song from 2010 has made a big comeback on TikTok thanks to a viral lipsync trend
Wedding lineup ideas: Coming up with daft ideas for music and sounds from memes for bridesmaids and braids to walk down the aisle to
Bethenny Frankel's supermodel snack: No-bread sandwich with turkey and cottage cheese between sliced tomatoes
TikTok trends May 2025:
Holy Airball: Millions of TikToks on this trend showing someone's assumption about you being way off the mark like a basketball "airball"
"Propaganda I'm not falling for": People listing the beliefs, behaviours, opinions and other things they don't like – research using Shooglebox AI found that matcha was mentioned the most
Blue Shirt Guy: Dance trend inspired by viral video of Russian dancer Aidaev Ruslan doing a samba demonstration to his students
Cleopatra makeup: Elaborate makeup transition videos where people transform into the Egyptian queen
"Something to take the edge off": Tongue-in-cheek TikToks holding a favourite food item like a cigarette
"Do you hear that?": Repeating a six-syllable sentence to the tune of New Flame – usually an instruction, suggestion or question
