Press releases

25th September 2022


A technology company based in Yorkshire is helping big brands navigate the fast-changing world of TikTok, the online platform that’s been growing at an explosive rate in the UK and around the world.


Leeds-based Shooglebox, who work with companies including Asda and BT, will be sharing insights at a special event at the Leeds Digital Festival this week.


The festival, which runs until September 30, is bringing together some of the leading players in the city’s dynamic digital sector for a series of events to discuss hot topics and share expertise and ideas.


TikTok is one of the big talking points at the festival as marketing and PR teams increasingly turn their attention to addressing the size and phenomenal growth of its audience.


Shooglebox has developed a range of tools and techniques that brands and their agencies are using to keep on top of all the fast-changing new trends on TikTok as they emerge each day – a task that’s made difficult by the way the platform recommends and delivers radically different content to different audiences.


TikTok has more than one billion users worldwide, most spending more time on TikTok than any other online platform. And the reason so many organisations are taking notice is not just because of the entertainment appeal of viral videos like the Corn Kid or fun dance trends being copied by millions. TikTok research found 78% of Gen Z users say they discover new brands and products on the platform. And its popularity is not confined to younger demographics – a third of people on TikTok are aged over 40.


But as businesses look to invest more in addressing the fast-growing TikTok audience, they face one major challenge: how to quickly spot what’s getting different audiences excited on a platform where everyone’s experience is – by design – very different.


It’s why Shooglebox is hosting a panel discussion, Embracing TikTok as a marketing channel requires a different mindset, on Tuesday September 27 at the Dakota Hotel in Leeds to look at some of the challenges and opportunities for brands on TikTok. Representatives from companies including Asda and Poundland will be sharing their perspectives and comparing thoughts.


Tony Cuthbertson, from Shooglebox, says brands are starting to realise that TikTok isn’t like the social networks they’ve become adept at using to reach and interact with people.


He said: “TikTok as an entertainment platform has a very different algorithm to social media platforms. Everyone is seeing completely different content to everyone else based on TikTok’s recommendation. That creates a particular challenge if you're in a marketing or PR team expected to have a wider perspective and be on the front foot understanding and responding to the latest trends. On top of this, the speed at which trends play out on TikTok is fast and brands can’t rely on metrics-based tools, which are often too slow to surface the things people are starting to respond to.


“The starting point for brands and organisations looking at TikTok is not necessarily working out how to create your own clever content. It’s working out how to be constantly on top of what Tik Tok creators and TikTok audiences are doing and seeing today and what that could mean in terms of all sorts of different opportunities for your own brand.”


The Leeds Digital Festival panel discussion will explore some of the ways marketing and PR teams – and anyone else trying to get their heads round emerging TikTok trends – can be faster off the mark in spotting what’s bubbling up.


As part of it, the Shooglebox team will share some of the techniques and tools organisations are using to assemble diverse teams of “spotters” to quickly identify, share and understand things that would otherwise be missed.


They include collaborative tools for spotting, gathering and analysing TikTok and social media content, and a new service called Buzz that shows at-a-glance some of the latest things that are starting to drive interaction, conversation and sharing among different audiences.


NOTES TO EDITORS: Shooglebox is developed and managed by IMP Media, a company based near Leeds, UK. The company’s core business is providing the Shooglebox app to teams and companies as a research and collaboration tool.


Website: www.shooglebox.com


For more info, hi-res pics and interview requests, please contact daniel.james@shooglebox.com; 07971 611396


Buzz from Shooglebox

21st December 2020



If you’re looking for a last-minute Christmas present for someone special a UK tech firm has got the ideal gift to show how much you love them – it’s personal, it’s easy to make, it’s free.


And it's a great way to put smiles on faces at a time when tough new Covid lockdown measures have changed so many plans and closed so many shops.

Shooglebox lets you collect lots of things you know someone loves – photos, web links, videos, songs, mementos – in an online box that's fun to make and fun to receive and explore.


The time and thought you put into choosing the contents of the gift box will be more valued than far more expensive presents – and you can make it as late as Christmas Eve or even on the day itself.

Some of the things you might put in the box:

  • A collection of things from the web you know will make your best friend laugh or cry – YouTube clips, photos, social media posts.

  • Memories of special times – past Christmases, a favourite holiday, a treasured experience.

  • All the favourite things you remember watching, listening to and doing together … a bit like a personal mixtape

  • Old photos and videos of the family through the years … anything you know will bring them a bit of joy and put a smile on their face.

Once you've made the gift box you send an email link to the recipient – and all they need to do is open it in a web browser. They don't need to sign up for a Shooglebox account to access the read-only version of the box.


Mark Hird of Shooglebox said: “We’ve made the gift boxes free to spread some much-needed Christmas cheer this year.


“So many people can’t be with the ones they love this week, and finding and delivering a personal last-minute gift is harder than ever with the new restrictions announced at the weekend. Shooglebox gives you a really thoughtful way to make something that shows how much you care and that will give both of you a lot of pleasure."


To make a Shooglebox or to get some ideas and inspiration go to www.shooglebox.com/gifting




NOTES TO EDITORS: Shooglebox is a technology company based in Leeds, UK. The company’s core business is providing Shooglebox to teams and companies as a research and collaboration tool but for the last few weeks of 2020 the team are channelling their efforts into this initiative. They have made Shooglebox free to use for gifting so everyone can spread as much Christmas cheer as they can. Website: www.shooglebox.com/gifting


For more info, hi-res pics and interview requests, please contact daniel.james@shooglebox.com; 07971 611396



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17th December 2020



A technology company says it has come up with “the perfect gift for the world’s first Covid Christmas” – and they’re giving it away free to encourage people to spread some joy at the end of a year when so many people need it.

Shooglebox helps you create a digital box of happy treasures and memories for a loved one to open on Christmas Day.

You can collect all sorts of things you know are special to them – photos, songs, YouTube videos, web links, mementoes – and send them the gift box you’ve made via an email link.


The company says the initiative is aimed at connecting people with friends and relatives they can’t see this Christmas – and giving them a uniquely personal present that reminds them of the good things in life.


At a time when many people are feeling particularly isolated – and the news and social media is full of doom and gloom – an uplifting and thoughtful present like this can have a hugely positive effect.


Mark Hird, of Shooglebox, said: “It’s not just the contents of the box that make the recipient so happy – it’s the fact you’ve put time, effort, thought and care into making something just for them.


“And we’ve found that the act of making a box for someone else is just as beneficial for your own mental wellbeing. The time you spend hunting for those favourite things you know they’ll love – your shared passions and memories, the things that make them laugh and cry – transports you to a much happier place than your Twitter newsfeed!”


The Shooglebox team have created a free-to-use website – www.shooglebox.com/gifting – and provided hints and tips on how to quickly create a box that’s sure to delight anyone who receives it.


One example: If you can’t be with your mum this Christmas, send her a box of happy memories of favourite Christmases gone – photos of you as children opening presents, links to YouTube videos of some of the TV programmes you watched all those years ago, carols you remember singing, photos of festive mementoes you’ve got in the loft. Anything that evokes wonderful memories and sparks happy conversations on the phone, FaceTime or Zoom.


Some other examples of the kind of boxes people have been making:

  • A collection of things you know will make your best friend laugh or cry

  • Photos, videos, sounds and stories from a key time in the recipient's life

  • Looking back at a memorable holiday you shared together

  • Remembering the films, books, songs and TV shows you watched together

  • Your family’s year in words, sounds and pictures

  • A memory box for an elderly relative who’s having trouble with their own memory



NOTES TO EDITORS: Shooglebox is a technology company based in Leeds, UK. The company’s core business is providing Shooglebox to teams and companies as a research and collaboration tool but for the last few weeks of 2020 the team are channelling their efforts into this initiative. They have made Shooglebox free to use so everyone can spread as much Christmas cheer to their loved ones as possible. Website: www.shooglebox.com/gifting

For more info, hi-res pics and interview requests, please contact daniel.james@shooglebox.com; 07971 611396



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