BRAND RESEARCH: Ahead of Percy Pig celebrating his 30th birthday, I used Shooglebox to pull together some of the things customers love about him, from all the Percy-themed food, clothing and homeware to his cute relationship with Penny and fun dances on TikTok. It was really handy having space on the backs of cards to expand on what I found and add context about how Marks and Spencer first created Percy and the current buzz around him online.